The Complete Guide to Creating a Memorial Page
In the weeks after someone dies, their memory is spread across dozens of places at once. Photographs on twelve different phones. Stories told at the funeral and not written down. Condolence cards in a box. A Facebook post from a colleague nobody in the family knows.
Then it disperses. Not immediately — over a year or two, quietly, as people put things away.
A memorial page is a way of catching it before that happens: one place where the photographs, the stories and the people who knew them can be gathered and kept.
This guide covers what a memorial page is, what to put on one, and the decisions worth making before you start.
What a memorial page actually is
The term covers several different things, and it's worth separating them.
An obituary is an announcement. Short, formal, written for publication, and typically fixed at the moment of death.
A funeral home's page is usually attached to the service — practical details, sometimes a guest book, often taken down or archived after a period.
A memorialised social media profile is a frozen account. It preserves whatever the person happened to post publicly, in the framing of a feed. Nobody can add to it in any meaningful way, and private messages stay inaccessible. It's a record of their online presence, not of their life.
A memorial page is different in one respect that matters more than any other: it is designed to be added to. Other people contribute photographs and memories, over years rather than days. That's the whole point, and it's why it holds things none of the others can — the story a colleague tells, the photograph a cousin has, the detail the family never knew.
When to make one
There's no correct moment, and there's less urgency than the first weeks make everything feel.
Some families create one immediately, often because it solves a practical problem: everyone is asking how to help, and "send a photograph and a memory" is a real answer that gives people something to do.
Others wait months or years. A page created on an anniversary, or when someone finally sits down with the boxes, is no less valuable. Grief has no schedule, and neither does this.
The one timing argument worth taking seriously: the people who knew them are most reachable right after the death. Colleagues, old friends, people from a part of their life the family barely knows — they surface at the funeral and then disperse. If you want their memories, the window is weeks rather than years. You can create a page later and still gather them, but it takes more work.
What goes on a memorial page
The basic facts. Name, dates, where they lived. This is also what makes the page findable by people searching for them — which is often how distant friends discover the death at all.
A photograph of them. One that looks like them rather than the formal one. People recognise the version they knew.
Something about their life. Not a CV. A few paragraphs about who they were — what they did, what they cared about, what they were like in a room. If you've written or are writing a eulogy, that's usually the right text or close to it, and writing the words covers how to approach it.
More photographs, with context. Across their whole life, not just the last decade. And label them — the ones with a name and a year attached are the ones that will still mean something in fifty years.
Contributions from other people. The part that grows. Memories, stories, condolences, photographs from people the family may never have met. If you are the one writing something on someone else's page, what to write in a sympathy card covers the wording.
Practical information, if it's still relevant. Service details, charitable donations in their name, how to reach the family.
Their voice, if you have it. Voicemails, video, a recording from a wedding speech. Families consistently describe this as the single most treasured thing on a memorial page — and it's the one thing nobody thinks to look for until later.
Getting other people to contribute
A page nobody adds to is a static obituary. This is the part that requires actual effort, and it's worth it.
Ask specifically. "Please share your memories" produces very little. "Do you have a photograph of him from the fishing trips?" produces a photograph. Specific requests to specific people work, and generic invitations rarely do.
Ask twice, months apart. The first weeks are overwhelming for everyone. A gentle second invitation at three or six months often produces more than the first, because people have found the photographs by then and are ready to talk.
Make it obvious how. Most people are willing but uncertain — they don't know what's appropriate, how long it should be, or whether they're intruding. Say so explicitly: any length, any memory, funny is fine.
Go first. People match the tone that's already there. If the first contributions are warm and specific, the rest will be too.
A memorial wall for someone you miss. Photos, stories and greetings from everyone who knew them, in one calm place.
Include the people outside the family. Colleagues, neighbours, the person they had coffee with every Thursday. They often hold the parts the family never saw, and they're frequently grateful to be asked — being outside the family can make grief oddly invisible.
The decisions worth making before you start
Public or private? A public page is findable — old friends can discover it, distant relatives can contribute, and someone searching the person's name years from now will find something. A private page is limited to the people you share the link with. Both are legitimate; the tradeoff is reach against control, and it's worth an explicit family conversation rather than a default. It is also worth checking separately whether the page should appear in search engines at all — that is a decision of its own, and it should be a deliberate one.
Who looks after it? Someone needs to be able to add and correct things, remove anything that shouldn't be there, and make decisions. Choose someone who will still have the capacity in a difficult year, and agree within the family who takes over if they can't.
How much detail about the death? Families differ enormously on this, and it's worth agreeing rather than discovering the disagreement afterwards. There's no obligation to explain anything.
Who else gets a say? Different parts of a family may want different things. Deciding early who makes the final call prevents a great deal of pain later.
Will it still be there in fifty years?
This deserves an honest answer, because the promise of permanence is easy to make and hard to keep.
A memorial page depends on a service continuing to exist. Companies close, get acquired, and change their terms. Anyone who tells you a digital page is permanent is telling you something they cannot know.
What you can do:
Ask what happens if the company folds. A service that has thought about this will have an answer. One that hasn't, hasn't thought about much.
Keep your own copies. The photographs and recordings you contribute should exist somewhere you control as well. A memorial page is a place to gather and share, not a place to store the only copy.
Check who owns and can remove it. Whoever looks after the page should be someone the family agrees on, and there should be a route if that person becomes unable to.
The same logic applies to everything digital you'd want to outlast you — our guide to your digital legacy covers it more fully, and making things easier for your family covers what else is worth deciding in advance.
A memorial page and a QR code
A growing practice is to connect a physical memorial — a headstone, a bench, a plaque — to an online page with a QR code, so that a visitor can see the photographs and read the stories while standing at the grave.
It solves a real limitation: a headstone has room for a name and two dates, and nothing else. The page holds everything a stone can't.
Two practical notes. The QR code and the page are usually free or cheap; the engraving or plaque is a physical product ordered separately from a monument mason or engraver — those are different purchases from different suppliers. And because a stone lasts far longer than most websites, it's worth asking what happens to the link if the service ends. A code pointing nowhere is worse than no code.
Common mistakes
Waiting until you can do it properly. The page you make now will be added to. The perfect one you plan is never made.
Only recent photographs. People existed before their last decade, and their friends from earlier parts of life recognise those versions.
No labels. An unlabelled photograph becomes a picture of strangers. A name and a year takes seconds.
Treating it as finished. The best memorial pages accumulate for years — an anniversary, a photograph someone finds, a memory that surfaces at a wedding.
Making it alone. The gathering is the point. A page written entirely by one person is a very long obituary.
Where to start
- Decide public or private, with whoever needs to agree.
- Create it with the basics — name, dates, one photograph, a few sentences. That's a complete memorial page.
- Ask five specific people for one specific thing each.
- Add photographs as they arrive, with names and years.
- Ask again in six months, when people have had time.
It doesn't need to be finished. It needs to exist, so that everything currently scattered across a dozen phones has somewhere to go.
Read next
- Why we need places to return to when we miss someone — why grief works better when it has an address, and what a page adds that a grave cannot.
- Telling the whole story, not just the date of death — how to describe who someone actually was, including the parts that do not fit a tidy account.
- How children can help preserve the memory of a grandparent — practical ways to include the children in the family.